Lazy Abstract : When disasters devastate whole regions and populations, like the historic earthquake hitting Central Morocco two weeks ago, one can feel awkward, inappropriate or even unethical when wandering through art fairs in a safe place, discussing ridiculous prices with clients or listening to some privileged collectors talk in front of an abstract artwork. In this case, the art world can seem so far from the reality of the majority of people. This is when I developed what I call my professional “conch-reflexe”, to disappear and take a step back from an industry that takes itself far too seriously considering real tragedies are actually impacting people’s lives. But still, we need Beauty in times of horror, and there is a way out from that moment of unethicality: it is when you decide to act. Many actors of the art industry, whether artists, curators, online art platforms, galleries or fairs, have tried to act during times of disasters, crisis or even war. In the case of Morocco today, you can make a difference now by supporting an artist-led initiative, Artists for Morocco, which sells photographic prints to support humanitarian NGO’s in the field, and become a socially conscious and mindful Collector through very affordable and meaningful art.

Tips to kick off a meaningful collection that tells Your Story.